MarketingMagazine.co.uk Article: WWF Animates Dangers Of Oil Exploration In African National Park

Matthew Chapman at MarketingMagazine.co.uk recently wrote the following article on Belle Mellor's WWF Virunga animation:

A stylised animation draws the viewer into the natural and beautiful ecosystem of Virunga National Park to build support against the area potentially becoming an oil field.

Africa’s oldest national park has more species of mammals, reptiles and birds than any other protected African area, but is currently being explored for oil.

Signatures breaking through the impending threat at the end of the film imply signing a petition could kill off the threat of further oil exploration.

Brand: WWF

Client: Greg Armfield, content production manager at WWF UK

Agency: Film Club

Creative: Belle Mellor

Click here for the original article.