WWF UK has produced a film that puts the spotlight on Virunga, Africa's oldest national park that is being exploited for its oil.
WWF UK has created a musical and artistic film about Virunga, Africa’s oldest national park. Containing rainforests, volcanoes and rare wildlife, the park is a World Heritage Site but oil companies are beginning to take an interest in the oil reserves below it.
The video starts with a collage of the different animals and environments inside the park. The video is soon darkened by black fingerprints, signalling humankind’s search for oil in the area which will endanger the animals. However, there is light again, as the video illustrates how the public and WWF UK have helped ‘draw the line’, abolishing the dark fingerprints. Signatures cover the screen of those who've put their names to the campaign. The video's melody, however, continues until the end, showing that the park is still in danger of being exploited.
Matthew Chapman at MarketingMagazine.co.uk recently wrote the following article on Belle Mellor's WWF Virunga animation: A stylised animation draws the viewer into the natural and beautiful ecosystem of Virunga National Park to build support against the area potentially becoming an oil field.
Africa’s oldest national park has more species of mammals, reptiles and birds than any other protected African area, but is currently being explored for oil.
Signatures breaking through the impending threat at the end of the film imply signing a petition could kill off the threat of further oil exploration.
Client: Greg Armfield, content production manager at WWF UK