Following up on the most romantic day of the year, th1ng's Film Club director Hayley Morris has created a stop motion spot for Burt’s Bees.
The 15-second spot, entitled 'Pop of Color', is due to appear this Valentine’s Day on Instagram and YouTube.
Using stop motion and high-speed photography, Hayley fabricated a paper 3D model of the Burt’s Bees “Bee” – which “POPs” a pink heart shaped balloon. The balloon, which explodes into a range of Burt’s Bees products, glitter and real flowers and petals, all land to form the words: “Give your lips, a natural pop of color, this Valentine’s Day.”
Click here to watch it and credits below.
Credits
Th1ng/ Film Club
Director: Hayley Morris
Executive Producer: Sue Loughlin
Producer: Andrea Torres
Baldwin&
Producer: Liz Stovall
ECD: David Baldwin
CD: Bob Ranew
Creatives: Kellyn McGarity, Chad Temples
Account Service: Katharine Belloir
Project Manager: Tonya Martin
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